Belfast SEO – NAP Ranking – What It Is and Why Uniformity Is Important
Achieving high NAP ranking is paramount to attracting visitors to your website and also makes search engines such as Google find your business. NAP is the acronym for Name, Address and Phone Number (Local Area Code is also being included) and is an important aspect of local SEO. Generally, NAP should be in crawlable format and not an image. The contact details including email address are mostly placed at the header or footer of the webpage.Good NAP should take your website much higher and make your website more visible. Unfortunately, many people don’t get the desired results simply because they overlook the issue of uniformity/consistency. If you are looking for assistance in local seo and are searching for an SEO belfast provider, we found the guys down at MXA Digital to be very helpful.
What Is NAP Uniformity?
NAP uniformity simply means the format i.e. naming, spelling and spacing of the Name, Address and Phone Number should be consistent all through. The style you use on all your websites or content should remain same as this makes it easy for search engines to find it. A common format is; official name of business, location address, phone contact, and web address.
Let’s assume your business address is Belfast Tree Service Inc., 200 B. Common Street, Belfast , CO BT8 2RT. Listing it later on as Belfast Tree Service Inc., Common Street, 200 B. Denver, CO BT8 2RT, or Belfast Tree Service, 200 B. Common Street, Belfast , +44 02890789456 ,CO BT8 2RT, is wrong and will affect your page /NAP ranking.
Why Is It Important?
Looking at the above example, Denver comes as after Common Street instead of before and in the last example “Inc.” has been omitted. These may seem like small issues but will affect local SEO. Google looks at the consistency of the name address and phone number when searching for websites. Going back to the above example, the search engine will find it difficult to locate the above business. In fact, it will assume that these are three different businesses. What this means is that it will split the search results thus affecting the page rankings. Maintaining uniformity helps the crawler to easily locate and rank the business.
What Are The Benefits Of NAP Uniformity?
It is important to make certain that the name, address and phone numbers are consistent all the time. This applies to anything that quotes or lists the contact details whether a web page or content. Uniformity makes Google see your website as steady or reliable and will consequently rank it much higher. Some of the benefits of uniformity include:
– Boosting organic rankings
– Increasing website traffic as well as calls to mobile phones and other devices
– Improved visibility particularly local search results on desktops and mobile devices
– Assist customers (both existing and new) easily find your business as well as location
– Makes it easy for Google to verifying business address
– Gathering quality and informative online reviews and opinions.
Any business that seeks to expand its visibility, attract new customers, and rank highly in SERP needs to make certain the name, physical address and phone numbers remain the same and follow the same format. It first starts with identifying all sites that list your contact details and changing the format so as to match the desired NAP. You need to work with other webmasters as well as Google itself so as to make the necessary amendments. Improved NAP ranking plays a vital role in making your website more visible to both search engines and people.
If you are looking for more general seo advice, check out the popular blog MOZ for some interesting articles to get you started. And always a good place to start when researching anything, check out wiki page here on seo.